Innovation Fails: DeLorean | Shifting Gears | 2

The DeLorean was going to change the automotive industry. Designed to be fast, fuel-efficient, durable and affordable, it was going to be the first ethical sports car. It was going to break Detroit’s monopoly on car manufacturing and bring stability to Ireland’s fragile economy.  So what went wrong? And what can we learn from it? Support us by supporting our sponsors! LightStream - As a listener of American Innovations, you can apply now to get a special interest rate discount. The ONLY way to get this discount is to go to lightstream.com/ai Viima - To get a free two-month subscription to its Premium plan with unlimited users, go to viima.com/ai See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.