[Episode 101] Veronica Boutelle - 8 Biggest Dog Training Business Myths

* 1:28 - Ryan introduces Veronica. * 4:47 – Veronica talks about dogbiz University and directs people to visit https://dogbizsuccess.com/ and then click on dogbiz University to find out more. * 10:20 – The move toward online education including challenges, successes and different models is discussed. * 14:05 - Veronica lists eight myths that are common among dog training professionals. * 18:58 – A variety of ways that the myth “we aren’t skilled and knowledgeable professionals” can impact our businesses are discussed. * 21:36 – Veronica busts the myth that clients must train their own dogs. * 24:30 – Veronica talks about the discomfort trainers often experience when trying to sell their services. * 35:43 – Marketing does not have to equal self-promotion, and it can be more about education. * 41:54 – “The more you charge, the more clients you’ll have.” * 48:47 – Veronica talks about how learning marketing skills can remove a lot of the fear of running a business. * 52:09 – Ideas about how to determine success and get students to come back for more are shared. * 57:40 – Veronica suggests people don’t come to trainers to improve the bond between themselves and their dogs. * 1:01 – Veronica talks about her upcoming trip to Australia and New Zealand and what she’ll be doing there.