#79 Just keep going - the secrets to success - Joe Foster founder of Reebok

Joe Foster along with his brother Jeff were the founders of Reebok back in 1958. In this episode taken from our Festival of Reinvention I talk to Joe about the way they had to keep reinventing the company, how they broke into the American market and created by reinvention the foundations of a successful company that has just been sold by Adidas for 2.1 billion Euros. He tells the whole story in his new book "Shoemaker" now available on AMAZON  Reebok sold for 2.1 Billion Euros, news story: https://www.sportspromedia.com/news/adidas-reebok-authentic-brands-group-sale-worth/ If you would like to watch the original Crowdcast Festival of Reinvention Video: Click Here Another Door: Find out about Enrolment onto the Five Steps to Thrive an online course: an email prompt once a day for 5 weeks, and 32 modules encouraging you from shock to thriving: https://www.anotherdoor.co.uk