Effectiveness in B2B Marketing with Peter Weinberg

Anstice aCast - Candid Conversations on Modern Marketing - Podcast tekijän mukaan Sheenah Rogers-Pfeiffer and Marc Binkley

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What makes B2B marketing effective? Find out why acquisition is more important than loyalty, why B2B creative should be more emotional, why financial metrics are critical and why awareness is a terrible metric for marketers.

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