The Power of AND in Marketing with Ian McGrath
Anstice aCast - Candid Conversations on Modern Marketing - Podcast tekijän mukaan Sheenah Rogers-Pfeiffer and Marc Binkley
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Ian McGrath is the Global Media Director at Pokerstars and joins the show to share his insights about balancing brand building AND tactical activations, creating strategy AND executing with tactics, loyalty and penetration and, leveraging mental AND physical availability.
