Jo Aiken on Anthro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Jo Aiken speaks with Matt Artz about her UX journey from studying applied anthropology at UNT to working at NASA and now Google. About Jo Aiken As a business + design anthropologist, Jo Aiken helps leaders innovate, create, build, and launch transformative technologies and practices. She applies ethnography, user experience research, qualitative and quantitative methods, and human behavior theories to help high-performing organizations solve people-related challenges. From change management strategies to designing spacecraft, she has advised and coached CEO-level executives through a myriad of organizational and technical challenges. She uses her skills in