Customer Experience: The Key Ingredient to App Growth - Bryce Boothby (McDonald’s)
Apptivate: App Marketing Explained - Podcast tekijän mukaan Remerge - Keskiviikkoisin
Kategoriat:
McDonald’s loyalty rewards app grew to 21 million members within the first four months of launching. Today’s guest gives the backstory on the three key ingredients to the success of their massive growth. Learn about customer research at this brand’s scale, how they managed a seamless customer experience, and their creative go-to-market strategy.
