Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)
Apptivate: App Marketing Explained - Podcast tekijän mukaan Remerge - Keskiviikkoisin
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Welcome to the new Data Science segment on the Apptivate Podcast, where Johannes Haupt, Senior Data Scientist at Remerge, explores more technical topics with mobile marketers. Today’s guest shares her insights on how to measure the incremental effect of marketing campaigns without device IDs for A/B testing.
