Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

Offer walls have historically had a reputation for being low quality or associated with fraud in the mobile marketing industry. In this episode, Solomiya Mykoliv, the Global Direct Demand Director at Digital Turbine, debunks these outdated myths about offer walls and explains how their shift to deep, meaningful engagement with users appeals to publishers and advertisers. Also, while offer walls are typically for users who don’t want to spend money, Solomiya reveals when users are willing to open their wallets. Digital Turbine is a one-stop platform for user acquisition growth and monetization. They recently acquired Fyber, where Solomiya has been working since 2016. She’s based in Berlin.