Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.” Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categories. This year they took a closer look at the strategies apps are using to increase their downloads and broke them down in a report into three areas: acquisition, engagement, and retention.