How Marketers Influence Consumer Habits - Joaquín Flores (Kavak)

Joaquín Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaquín discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak’s marketing strategy. Joaquín is a mathematician who moved into the world of tech when he realized that individuals have the ability to change consumer behaviors. Before his role at Kavak, he worked in a variety of roles, from search engine marketing for Linio México and strategic planning for Coca-Cola FEMA to Chief Marketing Officer and Head of Business Intelligence for Variv Venture Builder. Joaquín is based in Mexico City.