Incrementality with Melissa Lertsmitivanta (Realtor.com)

Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow for ultimate incrementality.