Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)
Apptivate: App Marketing Explained - Podcast tekijän mukaan Remerge - Keskiviikkoisin
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The growth and revenue potential of the mobile gaming space continues to explode. Worldwide consumer spending is well into the billions, downloads are reaching record levels, and the time spent in-app has increased. Competition has never been more intense - so how are marketers getting ahead? Welcome to Apptivate’s newest segment on marketing mobile games. Host Brian Altman will be talking to marketers from gaming apps about strategies, best practices, and industry trends for running campaigns across different regions of the world. In this episode, Brian talks to Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room about creative strategies, prioritizing different international markets, and theories about the metaverse. Rec Room is a gaming platform with millions of user-generated rooms for people to hang out and play their favorite games.
