Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

Dmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. He joins Apptivate’s Gaming Series to share his approach to launching new mobile games and install campaigns. You’ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game. Dmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar. Before joining Space Ape Games, Dmitry was in a marketing leadership position at Kakao Games Europe B.V., ChimpWorks, and GamePoint. He’s based in the Netherlands.