Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

When marketers think about designing creatives for their mobile games, they usually have their users in mind. But how do you learn about your users? How do you include everyone and ensure your ads are accessible, responsible, and diverse? Claire Rozain, a UA lead of Rovio, joins the podcast to dive deeper into this topic. She says marketing isn’t just about click-through rates – marketers have a responsibility to consumers and society. Rovio is a Finnish game developer famous for its game, Angry Birds. Claire is also the founder and a board member of the Puzzle Society in Helsinki, Finland.