Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)
Apptivate: App Marketing Explained - Podcast tekijän mukaan Remerge - Keskiviikkoisin
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The duopoly of Facebook and Google represents about 70% of the media spent by mobile game marketers. What about the other 30% of traffic sources? Today’s guest breaks down 6 pillars of ad networks beyond the big two: rewarded videos, offer walls, programmatic DSPs, preload traffic, native content advertising, and direct traffic.
