Mobile Measurement: Adapt or Die - Phil Golas (Spark Foundry)

Phil Golas is the Vice President of Technology and Activation in Ad Operations at Spark Foundry, a global media agency brand under the Publicis Groupe. He consults some of the world’s largest brands on advertising technology. In this episode, Phil shares an agency’s perspective on big brands and mobile measurement, including education, dispelling fears, shifts in advertising spend, and key growth areas to get excited about for the future.