Omnichannel Marketing in the Privacy-First Era - Alexander Savelyev (Verve Group)

Today, identifying individual users on their phones and other devices is not always an option for mobile marketers; as a result, many players are now vying to optimize their omnichannel marketing activities. In this episode, we review how the concept of omnichannel marketing developed over time. And, we address why mobile marketers must become smarter when understanding subgroups of their audiences.