Optimize Your Website to Drive App Downloads - Hannah Parvaz (Uptime)

What is the first thing you do when promoting a new app to the world? Hannah Parvaz, Head of Marketing at Uptime, shares how she took insights from customers and embedded them into a marketing strategy. Uptime is a microlearning app that extracts key takeaways from books, podcasts, courses, and documentaries and packages them into five-minute "knowledge hacks". Hannah discusses what inspired her to start optimizing Uptime's organic website traffic with keywords and content, and how she helped turn their website into one the company's biggest drivers of app acquisition. Hannah was dubbed  “App Marketer of the Year” and has given talks at the App Growth Summit and SpeakHer.