Preloads: A Frictionless User Experience - Martijn Lancee (LinkedIn)

Martijn Lancee is the Director of Business Development and Growth at LinkedIn. His team is responsible for the company’s success in getting the app preloaded on 800 million cell phones worldwide. In this episode, Martijn discusses all things mobile preload programs, including tips on how to succeed, how to optimize once campaigns are launched, how to evaluate your program’s performance, and the differences between open market channels and carrier channels. Prior to his role at LinkedIn, Martijn was the head of the preload program at Google. From shaping surfboards in Barbados to leading strategy and business for Heineken in Rwanda, Martijn has been around the world. Now he hangs his hat in San Francisco with his family where he enjoys surfing and mountain biking.