Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)

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Are you preparing for Apple’s looming changes to data privacy? Today’s guest shares strategies and solutions for how marketers can get ahead of the curve, things like investing in complimentary attribution models to SkAdNetwork. We’ll talk about media mix models, incrementality studies, first-party data infrastructure, channel diversification, and more!

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