Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)

With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. Josh explains that maximizing the structure of first-party data first makes cookies replaceable, meaning marketers can waste less ad spend. Clue is a leading data analytics and media solution for insights-driven marketing across search, social, and programmatic channels.