Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular)

Eran Friedman is the Co-Founder and CTO at Singular, a next-gen mobile measurement partner and thought leader on SKAdNetwork. In this episode, Eran discusses the three most common issues marketers have with today’s SKAdNetwork – conversion models, time delay, and privacy thresholds – and what to do about them. He also highlights what to expect with Apple’s improvements in SKAdNetwork 4.0. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Eran is based in Tel Aviv, Israel.