Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)

Ludovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportunities of, what Google calls, Next Billion User Markets. Ludovic started working with Google eight years ago at their European headquarters in Dublin before moving to New York City and joining the international growth team five years ago.