Why It’s the Right Time to Consider Investing in a DSP - Alexa Wieczorek (Electronic Arts)

While the cost of no-ID traffic on iOS remains low, there's a large opportunity on the table for performance marketers in the mobile app industry. Today’s guest focuses on programmatic DSPs for one of the largest game developers in the world. She discusses the barriers of getting into DSP investment, the advantages, and how to vet managed DSPs or go the in-house route.