Why the Climate Change Fight Needs an App – Lily Dempster (One Small Step)

Lily Dempster is the Founder and CEO of One Small Step, a free app using behavioral science and technology to help people reduce their carbon emissions through personalized carbon reduction plans and lifestyle changes. In this episode of Apptivate’s Women in Mobile segment, Lily takes us on her entrepreneurial journey, pivoting from working as a grassroots environmental campaigner to becoming an app founder in Australia. Listeners will learn why Lily decided an app would be the best way to address the gap she saw in the environmental movement to address climate change. You’ll find out how she brought her app idea to fruition and the biggest lessons she learned along the way.