Why I Hate S-Curves: An Interview with Rob West from Thunder Said Energy

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This week, our guest is Rob West, founder and CEO of Thunder Said Energy. Founded in 2019, the research firm aims to help decision-makers find economic opportunities in the energy transition. Rob lives nine time zones away in Estonia and is an uber-productive energy expert who covers a wide range of topics in his consultancy. Rob explains why he hates S-curves, since they are often used to assume future growth rates for new energy technologies instead of properly analyzing what is realis...