Using Copywriting To Land Clients with Nikita Morrell

Nikita Morell is a copywriting and marketing strategist who works exclusively with architects. Nikita helps solo practitioners, as well as small and emerging practices, attract their ideal clients through their website and marketing efforts. In this episode of Archibiz Unpacks Marketing, Bec sits down with Nikita to learn more about copywriting for architects. Nikita talks about the several ways in which architects can use words to complement the photographs on their website and attract their ideal client. You’ll also hear Nikita provide her three top tips for creating copy for your website. Don’t enjoy writing about yourself? In this episode, you’ll also learn some tricks to help you overcome those fears and become a stronger writer. Finally, Bec and Nikita chat about how often you should be updating your website. To learn more about Nikita, check out her website. Connect with her on LinkedIn here.   Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.