Episode 17: Can chopping down trees make the world greener? Norske Skog is already doing that!

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Norske Skog, a company with a colorful past, is on a transformational journey. The future step in this journey is replacing oil components with wood components, making the world less reliant on fossil fuels. So how does wood from a Norwegian forest contribute to a greener world? And why can we compare CEO Sven Ombudstvedt to Elon Musk or Frank Sinatra? Listen to ArcticPodden to find out what he has in common with them!