Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work.   Today on Art + Audience: Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer. Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience. Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing. Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience. Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships.   Connect with Ashley Paggi: Instagram: @ash_cascade_design Website: ashcascade.com   Resources: In-Depth Contract Walk-Through with Jason Aquilino Get the free 5-day email course at artlicensingplaybook.com   Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber