#34 - You should ALWAYS go for it on 4th down

In this episode of the ArtGibbs Sports Business podcast we look at why you should always go for it on fourth down in American Football.  Scorecasting  https://www.amazon.com/Scorecasting-Hidden-Influences-Behind-Sports/dp/0307591808 David Romer: Do firms Maximize  https://eml.berkeley.edu/~dromer/papers/PAPER_NFL_JULY05_FORWEB_CORRECTED.pdf Psychology of Human Misjudgement  https://www.youtube.com/watch?v=pqzcCfUglws