Colin Campbell: Navigating Community-Led Growth

Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community. Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon.Colin will delve into the strategies, pitfalls, and lessons learned along the journey, from zero to 70k members in under three years, with no ads. Gain insights into the real dynamics of community-led growth, including honest reflections on failures, lucky breaks, and the gritty reality behind the scenes. Follow Colin Campbell on LinkedIn: https://www.linkedin.com/in/community-campbell/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io