Empowering Data Analysis for B2B

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis.It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer journey. To gain a clear picture of the buyer journey, marketers must invest time and resources into quantifying the entire process.During the episode, Benedict and Steffen will explore the challenges marketers face in understanding the buyer journey and share valuable insights on how to overcome these obstacles. They will discuss the importance of utilizing precise tools and accurate analysis methods to gain a comprehensive understanding of the buyer journey. By doing so, marketers can make informed decisions based on data and effectively guide prospects through the buying process.For more episodes go to the B2B Marketing: The Provocative Truth: https://shows.acast.com/provoke_the_truthFollow Benedict Buckland on LinkedIn: https://www.linkedin.com/in/benedict-buckland-0356ba37/Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io