Is Attribution killing Marketing?

Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.Are we totally killing marketing by asking for numbers?Where is the balance?Why are we even having this question?Carey Picklesimer is an Attribution expert focusing on Marketo consulting.We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?Connect with Carey Picklesimer: https://www.linkedin.com/in/careypicklesimer/Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io