Bill Macaitis: Mastering Metrics for Marketing Team Success

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.Key topics of discussion will include:- Measuring marketing ROI- Tracking KPIs that matter- Metrics for cross-functional collaboration- And much moreFollow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io