#3: The Power of Brand

This week I’m joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine’s illustrious career has seen him head-up marketing, brand management, product management, customer experience and digital marketing departments for leading brands such as Henkel, Hilti and Etex. In this episode we discuss the fundamental components of successful brands, why a strong brand can act as a North Star for internal decision-making, and how to create a customer experience that delivers on the brand promise. Sit back and enjoy this incredible lesson in b2b marketing from one of the best minds in the industry!