#34: Expectations of the New B2B Decision Maker

Following the launch of our recent whitepaper; “The Generational Differences in B2B Decision-Making”, we invited Matt Powell, Vice President & Executive Director of North America, and author of the report, onto the B2B Insights podcast. He joins our Head of Growth Nick Hague to talk through the research which was at the heart of the report, focusing on the influence of Millennial decision makers and the impact they are having on the B2B landscape.