#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group)

This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group. In this episode, Conor and Elizabeth talk through the WSJ’s latest research study conducted by B2B International; ‘Trust Your Decisions’.   Key insights include the role WSJ plays in supporting commercial clients in ways such as thought leadership and proprietary research, the impact of various information and news sources on emotions in the B2B world and the emotional connections that differentiate winning and losing brands.