#35: Brand Masters - Mark Ritson

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand measurements and the power of emotion and purpose in modern B2B branding.