#37: Brand Masters - Peter Field

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this third episode, Nick is joined by Peter Field, marketing consultant and known to some as the “Godfather of Effectiveness”. They discuss key insights from some of Peter’s recent papers, how B2B companies should invest in their marketing and which media channels drive the most value for B2B marketers.