#38: Brand Masters - Jenni Romaniuk

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.   In this fourth episode, Nick is joined by Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute in Australia. They discuss the research behind her recently updated ‘How Brands Grow 2’ book, why the law of ‘Double Jeopardy’ is the secret to how brands grow and the importance of the ‘Duplication of Purchase’ law.