#40: Brand Practitioners - Enno Houwerzijl, ING

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this first episode we’re joined by Enno Houwerzijl, Senior Advisor Brand Strategy & Marketing Communications at ING. Enno discusses the challenges in building a brand that caters to both B2B and B2C audiences, the role insight has played in driving brand strategy at ING and his top tips for creating a more engaging and relevant brand in the B2B space.