#41: Brand Practitioners - Davion Ford, Arcadis

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy. In this second episode we’re joined by Davion Ford, Global Brand Storyteller at Arcadis. Davion discusses the key challenges faced by B2B organizations in building successful brands, the role branding plays in modern B2B markets and how to align 28,000 global employees to one brand and one purpose.