#52: Building Value-Driven Brand Experiences - Jon Lombardo

B2B Insights Podcast - Podcast tekijän mukaan B2B International

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In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash flow funnels.

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