#24: CX Masters - Bruce Temkin, Qualtrics XM Institute

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience. In this third episode we talk to Bruce Temkin, Head of the Qualtrics XM Institute. Bruce has been a central figure in the world of CX for over 20 years, from his influential thought leadership at Forrester, through to founding The Temkin Group and co-founding the Customer Experience Professionals Association.