#14: Creating a Customer-Centric Digital Experience

Our Head of Growth Nick Hague is joined by Iain Valentine, the CEO of Isobar UK&I for an in-depth discussion around building a customer-centric digital experience. From our recent COVID Tracker research, we have seen a (perhaps unsurprising) massive shift towards digital transformation with two-thirds of businesses across a very broad range of verticals stating that they are building more digital-centric business models. While B2B organizations have been slower to move and catch up with the B2C sector with regards to delivering a customer-centric digital experience, it is clear to see the time is now for B2B brands to take action. With a wealth of experience in this area, Iain sheds light on what trends are being seen today in the B2B world, as well as advice for companies looking to pivot towards a new digital age but haven’t made those tentative first steps yet.