#8: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)

This week on Insights Inside, my B2B International colleague Matt Powell is joined by Theo Kroese, the Founder of Moving As One. Theo previously led the global marketing strategy at Mammoet, and has now used his expertise to start up his own consultancy which helps businesses align their teams around a common goal. Matt and Theo talk about bringing a brand and customer experience to life through this common goal, how they can overcome pitfalls and challenges and what this all means for businesses during times of great uncertainty.