#19: We Are Merkle B2B - Bob Ray, CEO of Merkle DWA

In the third episode of our new “We Are Merkle B2B” series, Nick is joined by the hugely experienced Bob Ray, CEO of Merkle DWA. Bob started working as a client-side marketer for Fortune 500 tech companies, before moving to another Merkle B2B brand, gyro, where he led them for 8 years. He then joined DWA in 2012 as President of Americas, before taking the reigns as Global CEO in 2016. Learn about DWA’s transition from traditional media company to early adopter of digital, how digital can open a world of opportunity for B2B brands, and advice for CMOs looking for agency support with their marketing attribution and ROI measurement.