123: How to Hack your own PR with Odette Barry of Odette & Co.

So, you want to stand out from the pack, make a name for yourself or your business and gain traction through TV, print or radio but there's just one thing stopping you - how exactly do you do that and where do you start? Well, today Tamara talks to Odette Barry of Odette and Co. Odette’s career spans across marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so she’s got a broad range of experience adapting communications strategies across various niches. Since establishing the consultancy arm of Odette & Co, Odette has worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few). Today the speak about how you can best utilise affordable and easy ways to create your own media hype around yourself as a personality or around your business. Find more about Odette over on her website or over on the gram at @odetteandco Odette mentions Mike Cannon Brookes YouTube video on How you can use impostor syndrome to your benefit which you can watch here Today's BeautePartner is Murad Skincare Australia. Email [email protected] and mentioned the Beaute Industrie podcast to have your Murad skincare pack sent out to you.