130: Esmi Skin Minerals Founder and Director, Evette Hess

Evette is a skin expert, to put it bluntly! She had 10 years of experience under her belt specialising in IPL, medical-grade skin peeling, microdermabrasion, skin analysis, brow shaping and make-up, as well as teaching beauty therapy before she started Esmi Skin Minerals in 2017. Evette identified an opportunity in the market for an Australian-made mineral foundation that had additional treatment benefits. Cue the inaugural product - the Liquid Mineral Foundation, which still has a cult following today. From there, the range has grown to include a comprehensive line of skincare to support customers from cleansing through right through to the foundation. From understanding your passion for the brand before building it, aligning your purpose with your people and everything in between, Evette and Tamara for Beaute Industrie. Find out more about Esmi Skin Minerals on their website and Instagram  If you’ve been thinking about making the switch from pen and paper, or want to test a new software system, visit www.gettimely.com to start a free 14-day trial. The Timely team has an exclusive offer for the listeners of today’s episode “Get 50% off Timely for your first 2 months” just use the promo code TAMARA20. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our monthly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie